A few weeks ago someone in the \u201cwait loss\u201d vertical wrote and said:<\/p>\n
I’m trying to get my email marketing campaign off the ground. I’m in the weight loss vertical. I’ve written a 52 week autoresponder series but I don’t know how to create emails that sell.<\/p>\n
I’ve read that there’s two options: soft selling (story telling) and hard selling (eg discounts, coupons, etc).<\/p>\n
Where can I find soft selling email templates? Do you have any examples that I can use?<\/p>\n
I would like to sell clickbank products.<\/p>\n
Thanks<\/p>\n
\u2014\u2014<\/p>\n
Wait a sec.<\/p>\n
So this chap here wrote a 52 week autoresponder series and didn\u2019t write a single email selling anything?<\/p>\n
Yes, that is exactly what he did.<\/p>\n
Someone in an IM forum told him to follow the Pareto Principle when it comes to email, stating that his emails should be 80% content that is helpful advice to give his subscribers and the other 20% is selling.<\/p>\n
Call me ruthless, but I sure hope YOU yes, YOU don\u2019t follow that advice.<\/p>\n
Since one reading it can easily think of doing the following;-<\/p>\n
Send 8 emails that are pure content.<\/p>\n
Send 2 emails that are selling.<\/p>\n
Only 2 chances to sell your audience something that can help them lose the poundages.<\/p>\n
What is even more interesting…<\/p>\n
Almost every guru marketing eggspurt I know who has done this had to find out real quick that it is a terrible idea.<\/p>\n
Sure it works for some but not all.<\/p>\n
I suggest you do the opposite.<\/p>\n
Spend 80% of your time selling and the other 20% delivering content.<\/p>\n
For the how-to on how to do it the way I teach, you’ll want to hop in the Inner Circle:<\/p>\n
Go here:<\/p>\n